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Cleanse and soothe your hair and scalp with the Wella Professionals Ultimate Color Shampoo, a gentle, scalpsoothing formula designed to help minimise colour fade* while detoxing the hair from colourdistorting metals. Infused with glycine and metal purifier to help protect hair from freeradical damage, and B5 to provide moisture from scalp to ends, this sulphatefree, pHbalanced shampoo leaves hair feeling refreshed, soothed, and clean. Dermatologically tested and free of animalderived ingredients, it forms the perfect first step in the Ultimate Color regime for up to 10 weeks of colour vibrancy**.

Benefits

• Helps minimise colour fade*
• Detoxifies hair from colourdistorting metals
• Soothes and refreshes the scalp
• Formulated with glycine and metal purifier to protect from freeradical damage
• Contains B5 to lock in moisture from root to tip
• Sulphatefree, pHbalanced, and dermatologically tested
• Free from animalderived ingredients
• Supports up to 10 weeks of colour vibrancy when used with the complete Ultimate Color system**

*vs. nonconditioning shampoo
**With regular use of Ultimate Color regime from salon to home