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The new Olaplex shampoo for coily, curly, and wavy hair delivers multi-action care to instantly strengthen, define, hydrate and target your hairs unique combination of needs, no matter your pattern.

Features:

• Instantly strong hair and less breakage in one use.
• Infinitely defined curls
• 7 days of hydrated curls instantly
• 50% less frizz, even in high humidity
• 96% agree hair was easier to detangle