Shop

For all hair types. Milky-smooth OI Shampoo infused with nourishing Roucou Oil is the perfect daily shampoo to maintain soft, shiny and voluminous hair. Winner of Refinery 29s 2015 Beauty Innovator Awards for Go-To Shampoo.

ADVANCED FORMULAS
All OI products contain Roucou Oil, coming from a plant in Amazonia with an antioxidant action and properties which counter free radicals. Extremely rich in beta carotene, which has a restructuring function on hair, Roucou Oil considerably reduces cellular damage due to UV rays, prevents ageing, preserves the skins elasticity and is full of oligo elements and ellagic acid, which are highly effective in neutralising free radicals. Formulas do not contain sulphates or parabens.

MULTIPURPOSE
Products with multiple benefits, designed to perform many functions.

RESULTS OF ABSOLUTE BEAUTY
Hair that is easy to comb, bright, soft and protected. Softer skin. OI products are ideal for daily use or as a thoughtful gift offering authentic absolute beauty.