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Keep Me Vivid range is ideal for protecting fashion colors and hair color that is difficult to maintain. This new generation of sulfate-free shampoo offers a luxurious lather for gentle cleansing. In addition, the nourishing formula fights mineral build-up that effects color vibrancy.

FEATURES
Sulphate free shampoo
Formulated for colored hair
Protects color from fading
Eliminates mineral build-up
Gently cleanses
Maintains color intensity for up to 21 washes
Delicious fragrance of vanilla, coconut and cotton candy

HOW TO USE
Apply on damp hair
Emulsify by massaging the roots
Rinse and repeat shampoo
Rinse thoroughly
Follow with Keep Me Vivid Conditioner
Use with Color Lamination and Velvetizer Cream