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Deep Clean: Natural activated charcoal removes impurities, brightens both white and colored coats, and eliminates any odors (even skunk!). Natural Ingredients: We use organic coconut and olive oils for a gentle cleanse and essential oils for a natural fragrance. Patchouli Essential Oil: Natural earthy and spicy fragrance from essential oils. Vet Formulated: Each and every Ingredient, including every essential oil, is vet approved to ensure effective and safe concentrations for your pet. Certified Leaping Bunny cruelty free. Made in the USA: Every kin+kind bottle is lovingly mixed, labeled, and shipped by the hands of our employees paid a responsible, living wage in our certified USDA organic facility.