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Joico JoiFull Volumizing Shampoo 300ml is a richly lathering cleanser that gently removes oil and dirt known to weigh down fine hair, leaving strands clean with a sheen and ready for extraordinary body with a natural feel. This shampoo is the first step in a three-step system for achieving full, bouncy hair that lasts all day. It cleanses hair thoroughly while adding instant, lightweight body and shine. With 24-hour style retention and long-lasting humidity protection, this shampoo is the perfect foundation for achieving fuller, thicker, and bouncier hair. Benefits and Features: Provides long-lasting humidity protection. Instantly adds shine. Rich lather gently yet thoroughly cleanses hair. Adds instant, lightweight body. 24-hour style retention. Leaves hair fuller, thicker, and bouncier. This shampoo is perfect for those with fine hair who want to achieve fuller, thicker, and bouncier hair that lasts all day.