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SUPERSIZE Volumizing Shampoo for plush, long-lasting fullness

This shampoo builds a strong foundation for thicker, bouncier hair by cleansing thoroughly and adding instant, lightweight body. It contains rice protein, rich in amino acids, to strengthen and thicken the hair, as well as Silica-rich Bamboo Extract to increase volume. Joico’s Smartrelease Technology gradually releases healthy hair ingredients, protecting against daily styling damage. And it is completely cruelty-free.

Ideal for fine hair