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Red hair always turns heads but only the most vibrant will stop traffic. John Frieda Radiant Red Red Boosting Shampoo enhances the vivid tones of natural red hair or color treated hair, while preserving its vibrancy. Formulated with Vitamin E and pomegranate extract, this shampoo with anti-fade technology protects color, boost softness and magnifies shine. John Frieda Radiant Red Red Boosting Shampoo can help to maintain a salon fresh look and feeling for weeks with the help of John Frieda Radiant Red Red Boosting Conditioner. Satisfaction Guarantee. Limitations may apply.