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Hydrate & Moisturize Curls

Potent Aloe + Avocado Oil is formulated to hydrate & moisturize your natural curls and provide them with nutrients from real plant-based ingredients.

Scent experience

Revel in refreshing water flower fragrance underlined with tingly citrus notes, cedarwood, and tonka bean. Bathe your senses with earthy tones and feel the power of nature.

0% Harsh Chemicals

To give your curls tender love and care whilst delivering the best results, this product is free of sulfates, colorants, and parabens (except for carried over additives).

Color-safe

Our shampoo and conditioner system protects your colored treated curls and makes them shine.