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GIOVANNI Smooth As Silk (Damaged Hair) Shampoo – 250ml SMOOTH AS SILK DEEP MOISTURE SHAMPOOfor damaged hair 250ml Pearlized formula glistens in your hand and transforms hair into a silky palette. Lather and glow while prepping for your best style. Luxurious lather soothes dry, chemically processed hair Cleanses gently for manageable smoothness Calms unruly hair to alleviate frizz Increases shine while smoothing dry or damaged hair Lauryl and laureth sulfate free Contains organic ingredients Vegetarian-friendly Giovanni is a family owned company in Los Angeles and was founded in the 1970\’s by Arthur Guidotti, a leading hair stylist and a Beverly Hills salon owner. His \”On Sunset\” salon attracted some of the most influential people in Southern California. His mission was to create hair products inspired by nature but that were still compelling, high performance formulas. Since then, the company has passed on to his son who has continued the tradition of creating eco chic formulas. The company now has over 100 products ranging from hair care to body care and most recently, skin care. Giovanni products can be found in many national retailers. And while the company may be a front runner in the natural industry, the products are as natural as possible without sacrificing total performance. The branding, packaging and over all message is chic and elegant.