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Design Essentials African Chebe Anti-Breakage Moisture Retention Shampoo 12oz is a sulphate-free, moisture-rich shampoo that gently cleanses while strengthening and protecting natural hair against breakage.

Key Benefits for Natural, Curly and Coily Hair

Formulated specifically for textured, curly, coily and wavy hair types, this anti-breakage shampoo delivers a powerful combination of cleansing and conditioning in a single step. Unlike traditional shampoos that strip hair of its natural sebum, the Design Essentials Chebe shampoo preserves your hairs essential moisture whilst thoroughly removing product build-up, dirt and impurities from the scalp and strands. Whether you are dealing with dry, brittle ends, excessive shedding or hair that refuses to retain length, this moisture retention shampoo works to fortify each strand from root to tip, leaving your curls feeling stronger, softer and more resilient after every wash.

The quick-lathering formula makes wash day easier and more efficient, reducing the time and friction needed to cleanse your hair. This means less manipulation, less tangling and ultimately less breakage during the washing process. For those following a natural hair care routine, this shampoo is an excellent foundation for a regimen focused on length retention, moisture balance and overall hair health.

Hero Ingredients and What They Do

At the heart of this formula is Chebe Extract, a traditional African ingredient sourced from the seeds of the Croton zambesicus plant. Chebe has been used for generations across Central Africa to promote stronger, longer hair. It works by coating and sealing the hair shaft, helping to prevent moisture loss and reduce breakage at the most vulnerable points along each strand. This makes it particularly effective as an anti-breakage treatment for natural hair that is prone to dryness and snapping.

Ricinus Communis (Castor) Seed Oil is a deeply moisturising oil known for its ability to nourish the scalp, support healthy hair growth and add thickness to fine or thinning strands. Sclerocarya Birrea (Marula) Seed Oil is a lightweight yet intensely hydrating oil that smooths the cuticle, boosts shine and helps to tame frizz without weighing hair down. Butyrospermum Parkii (Shea) Nut Extract provides rich emollience, sealing in moisture and delivering essential fatty acids that strengthen and soften textured hair. Additional botanical extracts including Bamboo, Watermelon and Baobab Fruit work together to infuse hair with vitamins, antioxidants and minerals that support scalp health and overall strand integrity.

How to Use

Begin by thoroughly wetting your hair with warm water. Apply a generous amount of shampoo to your scalp and work it through your strands in sections, using your fingertips to gently massage the product from roots to ends. Allow the formula to lather and sit for one to two minutes so the Chebe Extract and nourishing oils can penetrate each strand. Rinse thoroughly with lukewarm water. For best results, follow with a moisturising conditioner or deep treatment from the Design Essentials African Chebe collection. This shampoo is suitable for use on wash days as part of a weekly or bi-weekly hair care routine, and works beautifully as a prep step before twist-outs, wash-and-go styles or protective styling.

Who Is This Shampoo For?

This shampoo is ideal for anyone with natural, textured, curly, coily or wavy hair (Types 2A through 4C) who struggles with breakage, dryness or difficulty retaining length. It is especially well-suited for those with afro hair seeking a sulphate-free shampoo that cleanses effectively without compromising moisture. If you have colour-treated, chemically processed or heat-damaged hair, the gentle yet effective formula ensures your strands are cared for without further stress or dryness.

Product Details

This 12oz (340g) shampoo features a rich, creamy texture that produces a satisfying lather whilst remaining gentle on the hair and scalp. The formula is free from sulphates, parabens, petrolatum and mineral oil, making it a cleaner choice for your hair care routine. It carries a subtle, pleasant fragrance that does not linger or clash with styling products.

Why Choose Design Essentials African Chebe Shampoo?

Design Essentials is a professional-grade hair care brand trusted by stylists and consumers worldwide. The African Chebe collection draws on time-honoured African hair care traditions, combining heritage ingredients like Chebe Extract with modern formulation science to deliver real, visible results. When you choose this anti-breakage moisture retention shampoo, you are investing in a product that has been specifically engineered to address the unique needs of textured and natural hair. Stronger strands, better moisture retention and healthier hair from root to tip that is the promise of Design Essentials African Chebe.