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Wear your red shade loud and proud with a little help from De Lorenzo Novafusion Intense Ruby Red Shampoo! Created to meet the specific needs of ruby-toned red, this formulation controls colour, prevents fading and enhances vitality.

Botanically-infused Novafusion Intense Ruby Red brings back the brilliance of red-violet hair, while reducing fade and UV damage and bolstering shine and conditioning.

Benefits:
– Prevents colour fade
– Bolsters brilliance in red-violet hair
– Enhances condition and shine
– Offers thorough UV protection