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About This Item INGREDIENTS:Sorbitol (Humectant), Hydrated Silica (Polishes and Cleans Teeth), Purified Water, Vegetable Glycerin (Soothes and Moisturizes), Aloe Vera Gel (Soothes and Moisturizes), Xylitol (Sweetener), Erythritol (Sweetener), Natural Flavor (Yum), Xanthan Gum (Thickener), Lauryl Glucoside (Coconut/Palm and Corn Derived Cleanser), Calcium Glycerophosphate (Mineral), Titanium Dioxide (Mineral), Potassium Sorbate (Maintains Stability) and Stevia Rebaudiana Leaf Extract (Certified Organic) (Sweetener). PRODUCT DETAILS: Kids all ages. Natural flavor. No artificial flavors. No gluten. Naturally friendly. Removes plaque. Tastes awesome. Polishes + brightens. No artificial sweeteners. No dyes. No SLS/sulfates. No brainer. they\’re gonna lose their rind. say goodbye to brush time fighting with a kids paste that tastes awesome and works brilliantly. hello helps to remove plaque with brushing, and is thoughtfully formulated with soothing aloe vera and high quality ingredients like non-GMO xylitol and erythritol. hooray. Tastes awesome works brilliantly. No fluoride. No artificial sweeteners. No dyes. No parabens. No SLS/sulfates. No triclosan. No brainer. Safe for all ages, kids to adults. Also appropriate for training. Let\’s be friends. helloproducts.com. (hashtag)brushhappy. Learn more and smile more at helloproducts.com. Bye. Our tubes are bpa-free + contain no phthalates. 100% recyclable paperboard + printed with soy inks. Cruelty free. FSC. Never tested on animals. Leaping bunny certified. Never tested on animals + vegan. Globally sourced ingredients + made in the USA. Rock on. DISCLAIMER: We aspire to provide you with accurate product information. However, the information contained on this site is provided by manufacturers, suppliers and others, and has not been verified by us. Actual product information may be different than what is provided on this site, including the product description, ingredient, allergen and other information. Always read labels, warnings, and directions and other information provided with the product before using or consuming a product.