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Burberry introduces Hero Deodorant, a solid deodorant infused with Riccardo Tiscis first scent for Burberry. A new masculine spirit exploring the house codes of duality, contradiction and the power of the animal kingdom. A man in search of transformation and metamorphosis as a new modern heroism. Burberrys vision of modern heroism is challenging the traditional stereotypes of masculinity and empowering man to transform.