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All day volume starts with a mask. This lightweight in-shower treatment, powered by Emblica Technology, plumps strands from roots to ends for a thicker, fuller, volumized look. Hair is instantly detangled and strengthened to protect against breakage, helping you keep the locks you have longer. Mask but not least, it improves manageability and nourishes your scalp, too. Voluminous hair that looks and feels healthier? Now thats big. Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.Bb.Products are free from parabens, phthalates, mineral oil, and formaldehyde. After shampooing with Thickening Volume Shampoo, apply from root to tip and massage in. Leave on for two to five minutes, then rinse well. Air-dry or blow-dry.FROM THE PROSStart with Thickening Volume Shampoo to cleanse and prep your hair for any voluminous style. Follow with Thickening Plumping Mask to amp up hair for all-day volume.Thickening Plumping Mask is weightless enough to be applied all over even directly to your roots.Product buildup and excess oils weigh hair down. Use Sunday Shampoo for a clarifying reset, then follow with Thickening Plumping Mask for an at-home treatment that leaves hair both clarified and volumized.