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Coloured or Highlighted hair? Preserve the intensity and vibrancy of your first-day colour for up to 40 washes* with Elvive Colour Protect Conditioner, by L’Oral Paris. The formula is powered with [Pure Vitamin Cg]** to help protect your colour and shield your hair against UV aggressors. Suitable for all hair types and textures. *instrumental test shampoo + conditioner. **vitamin c derivative.