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Product Description Cools Brassiness. Eliminates Warmth Our Platinum Blonde Shampoo is the perfect shampoo for blonde, white and silver-coloured hair. Formulated with a touch of violet tint, it gets rid of brassiness while softening strands and adding shine to natural and colour-treated blonde hair. Added conditioners and nutrients keep strands hydrated, leaving your hair with a beautifully soft, healthy shine for gorgeously radiant blonde hair. HAIR TYPE: Natural and colour treated blondes PRODUCT FEATURES: Violet-tinted, colour enhancing to eliminate brassiness while adding softness, hydration and shine to blonde, grey or white hair HOW TO USE: Massage into wet hair, rinse