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L\’Oral Professionnel Silver Shampoo 300ml is a clarifying purple shampoo that neutralizes unwanted yellow tones in grey, white, or light blonde hair while nourishing and protecting the hair fiber and boosting shine. The neutralizing system of this deep purple shampoo is enriched with magnesium and anti-yellowing agents, which counteract unwanted tones in hair. The shampoo delivers toning results while nourishing and protecting the hair fiber and boosting shine. At LOral Professionnel, we are striving towards an ever more responsible and sustainable business model, transforming our activities to respect the planets limits. 100% recycled plastics are now prioritized in the manufacturing of our Serie Expert bottles, reducing the use of virgin plastics. The Serie Expert collection is produced in a facility that has been carbon-neutral since 2015 and has implemented a water recycling loop that has reduced water usage by 47% since 2005. Benefits and Features: Neutralizes unwanted yellow tones in grey, white, or light blonde hair. Nourishes and protects the hair fiber. Boosts shine. Enriched with magnesium and anti-yellowing agents. Deep purple shampoo delivers toning results. Produced in a facility that has been carbon-neutral since 2015. Water recycling loop has reduced water usage by 47% since 2005. 100% recycled plastics are now prioritized in the manufacturing of our Serie Expert bottles. This shampoo is perfect for those who want to showcase the beauty of their grey, white, or light blonde hair while neutralizing unwanted yellow tones and nourishing and protecting the hair fiber.