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Wella Ultimate Color Shampoo, is expertly formulated to cleanse without stripping or fading your hair colour. This advanced shampoo gently removes impurities while helping to preserve colour intensity, leaving hair looking radiant and healthy for longer.

Powered by a blend of glycine, Pro-Vitamin B5, and Metal Purifier technology, it helps protect hair from free radical damage and removes colour-distorting metals, ensuring a cleaner, brighter finish. It also works to lock in moisture from root to tip, leaving hair soft, smooth, and manageable after every wash.

The scalp-soothing, sulfate-free formula provides a gentle yet effective cleanse, making it ideal for colour-treated hair that needs extra care. With regular use as part of the Ultimate Color regimen, it helps maintain colour vibrancy for up to 10 weeks, while revitalizing hair from the very first wash.

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