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Product Description Neutralise and protect blonde tones with the K18 TripleBright Purple Shampoo, an advanced formula designed to target brassiness at the source. The K18 TripleBright Purple Shampoo uses a breakthrough triple-action approach to remove metals and minerals while helping maintain a clean, bright finish. Powered by ionic detox technology, it works to eliminate brass-inducing metals and minerals, while precision violet pigments help neutralise unwanted tones without staining or over-toning. A protective biopolymer helps defend against future brassiness by reducing the reattachment of metals and minerals during washing, leaving hair looking brighter, fresher and more balanced. Benefits: Removes brass-inducing metals and minerals with ionic detox technology Neutralises unwanted yellow tones with precision violet pigments without staining Helps defend against future brassiness with a protective biopolymer Cleanses while maintaining brightness and tone balance Leaves hair looking fresher, brighter and more refined How to use: Apply foam shampoo to wet hair, distributing evenly, lathering from roots to ends. Let sit for 1-3 minutes then rinse. -Use before toning + lightening to help remove oxidation-causedbrassiness -Use after lightening services in place of or alongside toner toenhance brightness -Use between lightening services to refresh brightness Ingredients: Water(Aqua)(Eau), Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Alaninate, Sodium Methyl Cocoyl Taurate, Propanediol, Polysorbate 20, Cocamidopropyl Betaine, Trisodium Dicarboxymethyl Alaninate, Sodium Phytate, Polyquaternium-77, Glycerin, Sodium Polyaspartate, Sodium Citrate, Sodium Gluconate, Citric Acid, Tetrasodium Glutamate Diacetate, Aspartic Acid, Caprylyl Glycol, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Sodium Benzoate, Sodium Chloride, Acid Violet 43 (CI 60730), Phenoxyethanol, Fragrance (Parfum), Hexyl Cinnamal, Hydroxycitronellal, Citrus Limon (Lemon) Peel Oil, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Benzyl Salicylate, Citrus Aurantium Peel Oil, Citrus Aurantium Flower Oil.