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Serioxyl Advanced Purifier & Blondifier shampoo was targeted-formulated for thinning hair. This lightweight gel gently purifies and helps to give the feeling of renewed density. Hair is densified and radiant. Enriched with Magnesium*, it helps to purify hair roots from buildup that can impact healthy hair growth. *Magnesium salt. Made with hair pros, approved by dermatologists. 1st co-innovation with 3 scalp pro experts: balayage and color expert, Vivek Shyam Bhatia from India, top-edge scalp expert, Takku Orii from Japan and expert in perm and scalp services, Jimmy Jiang from China. After only 1 use, + 22% instant & 24h long-lasting volume*. *instrumental test. A fresh composition, enveloped in a refreshing breeze with a clean-feeling heart and a pro-caring base. How to Use: Apply evenly on wet scalp and hair. Gently lather with the softest part of the tip of your fingers until a light foam is obtained. Rinse thoroughly. At night, after in-shower routine, follow with Serioxyl Advanced Density activator serum Denser hair.