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De Lorenzo Novafusion Colour Care Shampoo Plum 250ml enhances violet-red tones in coloured or natural hair. This shampoo is specifically formulated using a combination of both paraben-free preservatives and a sulfate-free cleansing system derived from coconut fatty acids. Its botanical extracts of Australian Kakadu Plum and Birch gently cleanse the hair and enhance color, while the organic Rooibos extract helps to protect the hair against UV sun rays. Benefits and Features: Enhances violet-red tones in coloured or natural hair. Paraben-free preservatives and sulfate-free cleansing system derived from coconut fatty acids. Botanical extracts of Australian Kakadu Plum and Birch gently cleanse the hair and enhance color. Organic Rooibos extract helps to protect the hair against UV sun rays. This shampoo is perfect for those who want to enhance their violet-red tones in colored or natural hair while using a shampoo that is free from harsh chemicals.