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Joico Colorful Anti Fade Shampoo 1L

A gentle cleanser that takes out what you DONT want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous hair colour.

FEATURES & BENEFITS

• Free of SLS/SLES Sulfates *
• Gently cleanses colour-treated hair
• Fortifies hair for 3X greater resistance to breakage **
• *SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
• **When using Colourful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo

Directions:Apply to wet hair. Lather, and rinse.

INGREDIENTS

CAMELIA OIL

Stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.

POMEGRANATE FRUIT EXTRACT

Exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of haircolor.

SMARTRELEASE TECHNOLOGY

Our one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.