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FINO Premium Touch Shampoo 550ml (Deeply moisturizes & repairs for smooth hair)

Values You Can Trust: Halal-Friendly* Cruelty-Free* 100% Authentic Guarantee

*Self-assessed by Adilsons based on available ingredient data (no ethanol/denat.; no haram animal-derived ingredients detected). / *Brand-stated; not certified by an independent body. Mainland China retail may involve post-market testing.

Experience salon-quality care at home. This premium Japanese shampoo targets dry, damaged, and chemically treated hair, working to restore moisture, strength, and shine from the core. Formulated to leave hair feeling incredibly smooth, manageable, and touchably soft with a healthy gloss.

At-a-Glance (30s) (who it’s for, what to expect)

• Who it’s for: Ideal for dry, damaged, brittle, or chemically treated hair (color, perm, straightening). Suitable for most hair types needing intense moisture and repair.
• What it does: Gently cleanses while delivering deep hydration and repair ingredients to nourish hair cuticles, reduce frizz, and enhance shine.
• Key Benefits: Restores moisture balance, smooths rough texture, strengthens damaged strands, adds a glossy finish.
• Expected Feel: Hair feels clean, exceptionally soft, smooth, and easier to detangle after rinsing.
• Scent: Pleasant, graceful floral fragrance.

Quick Start (60-second routine) (essentials for beginners)

1. Wet Hair: Thoroughly wet hair and scalp with lukewarm water.
2. Apply Shampoo: Dispense 1-2 pumps (see ‘How to Use’), lather well between palms, and massage gently onto the scalp and roots.
3. Rinse: Rinse thoroughly with lukewarm water, ensuring no residue remains, especially in Mauritius’ humid climate.
4. Follow Up: For best results, follow with FINO Premium Touch Conditioner or Treatment Mask (sold separately).

Note: Already own a similar step? Finish that first (substitute, dont stack).

How to Use (Beginner-friendly) (AM/PM amounts) (amount, frequency, and tips)

Daily Use During Shower (AM or PM):

• Amount:
  • Short Hair: 1 pump (approx. 3ml)
  • Medium Hair: 1-2 pumps (approx. 3-6ml)
  • Long Hair: 2-3 pumps (approx. 6-9ml)
• Apply to: Scalp and hair. Focus lathering on the scalp where most oil and buildup occurs.
• Method:
  1. Wet hair thoroughly with lukewarm water.
  2. Dispense shampoo into palms and lather well with a little water.
  3. Gently massage the lather onto your scalp using fingertips (not nails) for about 30-60 seconds.
  4. Allow the lather to run down the lengths of your hair as you massage; avoid harsh rubbing of hair strands.
  5. Rinse completely with lukewarm water until hair feels clean and free of suds. Squeeze out excess water gently before applying conditioner.
• Frequency: Use as needed daily, every other day, or a few times a week, depending on your scalp’s oiliness and lifestyle. Listen to your hair and scalp.

If-This / Then-That:

• Very Oily Scalp? Ensure you massage the scalp well for 60 seconds and rinse thoroughly. Consider double shampooing (shampoo, rinse, repeat) if needed, but daily might be sufficient.
• Very Dry/Damaged Hair? Focus shampoo on the scalp; let the rinse run through lengths. Always follow with a deep conditioner or mask.
• Sensitive Scalp? Massage gently; avoid hot water. If any irritation, reduce frequency or try alternating with a sulfate-free shampoo.
• Using Styling Products? A thorough cleanse is needed. Consider double shampooing if you use heavy products like waxes or gels.

Watchouts: Not rinsing properly can lead to scalp buildup or weigh hair down, especially in humidity. If hair feels heavy or greasy quickly, ensure you’re rinsing for an extra 30 seconds.

Safety: Avoid contact with eyes. If contact occurs, rinse immediately with water. For external use only. Teens: Suitable, focus on thorough rinsing.

Weekly Planner (Example & Alternating Actives) (how to schedule use)

Integrate FINO Shampoo into your regular hair washing schedule. Adjust frequency based on your needs.

Example Weekly Hair Routine (Wash 3x/week):

• Monday (Wash Day): FINO Shampoo FINO Conditioner/Mask Styling products.
• Tuesday: Style refresh (e.g., dry shampoo if needed) / No wash.
• Wednesday (Wash Day): FINO Shampoo FINO Conditioner/Mask.
• Thursday: Style refresh / No wash.
• Friday or Saturday (Wash Day + Treatment): Clarifying Shampoo (if buildup) OR FINO Shampoo Deep Treatment Mask (like CP-1) Rinse Style.
• Sunday: Style refresh / No wash.

Key Considerations:

• Frequency: Wash hair 2-4 times a week typically. Over-washing can strip natural oils, while under-washing can lead to buildup. Adjust based on oiliness, sweat (exercise), and product use.
• Pairing: Always follow shampoo with a conditioner or mask to smooth the cuticle and replenish moisture.
• Scalp Actives: If using scalp treatments (e.g., for dandruff or hair loss), apply them after shampooing and before conditioning, following their specific instructions.
• Mauritius Climate: In high humidity, ensure very thorough rinsing to prevent residue. You might wash slightly more often if sweating heavily. In drier AC environments, ensure you condition well after shampooing.

Safety: If scalp feels irritated, reduce washing frequency or alternate with a gentler shampoo.

What to Expect (Results Timeline) (immediate 8+ weeks)

• Immediate (After 1 Wash): Hair feels noticeably cleaner, softer, and smoother. Easier detangling during rinsing and combing. Pleasant floral scent remains.
• After 1-2 Weeks (Consistent Use): Improved manageability and reduced frizz. Hair starts feeling more hydrated and less brittle. Increased shine becomes noticeable.
• After 4-8+ Weeks: Cumulative effects visible hair looks healthier, glossier, and feels significantly repaired, especially if combined with the FINO mask/conditioner. Breakage may be reduced due to improved moisture and strength.

Individual results vary based on hair type, damage level, and consistency. Using the full FINO line (shampoo + mask/conditioner) generally yields faster, more pronounced results.

Myth Replacement (Why this, not that) (safer, effective alternatives)

• Myth: “You must shampoo every day for clean hair.”
  Reality: Over-washing, especially with strong shampoos, can strip natural scalp oils, leading to dryness or rebound oiliness. FINO is gentle enough for frequent use, but washing 2-4 times a week is often sufficient. Listen to your scalp’s needs. Use dry shampoo on off-days if needed.
• Myth: “Sulfates are always bad and should be avoided.”
  Reality: Sulfates (like Sodium Laureth Sulfate, likely in Fino) are effective cleansers that create rich lather. While some find them drying, many tolerate them well, especially in well-formulated shampoos with moisturizing ingredients like FINO. If you have extreme sensitivity or specific concerns (like keratin treatments), a sulfate-free option might be better, but sulfates are safe and efficient for most.
• Myth: “Shampoo should be applied to the ends of the hair.”
  Reality: Focus shampoo application primarily on the scalp and roots, where oil and dirt accumulate. Gently massage the scalp. The lather running down the hair strands during rinsing is usually enough to cleanse the lengths without harsh rubbing, which can cause damage and tangles. Conditioner is for the lengths and ends.

Compatibility Guide (what to pair it with)

• Works Well With:
  • Conditioners & Masks: Essential follow-up step. Pairs perfectly with FINO Premium Touch Conditioner or Hair Mask for maximum repair and smoothness. Compatible with most rinse-off conditioners and deep treatments.
  • Leave-in Conditioners & Serums: Apply after towel-drying hair post-shampoo/conditioner.
  • Scalp Treatments: Apply targeted scalp serums or tonics after shampooing, before conditioning or styling.
• Use Carefully With:
  • Clarifying Shampoos: Use a clarifying shampoo occasionally (e.g., 1-2 times a month) if you experience buildup from products or hard water, but not necessarily on the same day as FINO unless needed. Alternate FINO with clarifying shampoo.
  • Protein Treatments: If using heavy protein treatments, ensure you balance with moisture (FINO provides moisture) to avoid protein overload (stiff hair).
• Avoid On: Not applicable directly, but ensure thorough rinsing before applying color treatments or chemical services for best results.

Hair Type Compatibility (best fits and cautions)

• Best For:
  • Dry Hair: Excellent for restoring moisture and softness.
  • Damaged Hair: Ideal for hair damaged by heat styling, chemical treatments (coloring, perms, straightening), or environmental factors.
  • Chemically Treated Hair: Helps maintain moisture and smoothness in colored or processed hair.
  • Thick / Coarse Hair: Provides the necessary hydration and smoothing for manageability.
• Can Work For:
  • Normal Hair: Provides a boost of shine and softness, use 2-3 times a week or as needed.
  • Wavy / Curly Hair: Can provide good moisture, but follow with curl-specific styling products. Ensure thorough rinsing to avoid weigh-down.
• Use With Caution / Potential Drawbacks:
  • Very Fine Hair: Might be slightly heavy if not rinsed extremely well. Focus application on scalp and ensure conditioner is light or used sparingly.
  • Very Oily Scalp: While it cleanses well, the moisturizing nature might require more frequent washing for those prone to extreme oiliness. Ensure thorough scalp massage and rinsing.
  • Sensitive Scalp: Contains fragrance and likely sulfates. Patch test if prone to scalp irritation or allergies.

Targeted Concerns (what it helps to solve)

This shampoo is formulated to address:

• Dryness & Brittleness: Infuses hair with moisture, making it feel softer and more flexible.
• Damage Repair: Targets damage from heat, chemicals, and environmental stress, helping to smooth the cuticle and improve hair strength over time.
• Frizz & Flyaways: Smooths the hair surface for a sleeker, more controlled look.
• Dullness: Enhances shine and radiance by smoothing the cuticle and providing nourishment.
• Rough Texture: Transforms rough, coarse-feeling hair into a softer, silkier texture.
• Tangles & Unmanageability: Makes hair easier to comb through and style.

Product Identity & Provenance (official details)

• Official Product Name: FINO Premium Touch Shampoo
• Size: 550ml
• Brand: FINO (often associated with Shiseido Group)
• Origin: Made in Japan (Confirm specific batch origin if possible via packaging)
• Authenticity: Sourced directly or via authorized distributors. Adilsons guarantees 100% authenticity.
• Packaging: Typically comes in a pump bottle for easy dispensing.
• Shelf Life / PAO: Generally 3 years unopened. Check packaging for Period After Opening (PAO), often 12M (12 months). Date marks usually follow Japanese format (YYYY/MM or YYYY.MM.DD) and may indicate manufacturing date () rather than expiry ().

Conscious & Permissible Formulation (Halal, Vegan, Animal Testing)

• Halal Status: Halal-Friendly*. While not officially Halal certified, review of common Fino ingredients suggests it likely avoids alcohol (ethanol/denatured) and haram animal derivatives. Contains ingredients like Royal Jelly which is generally considered permissible.
• Vegan Status: Not Vegan. Typically contains Royal Jelly Extract (derived from bees).
• Animal Testing Policy: Cruelty-Free*. FINO, often under Shiseido, states commitment against animal testing where legally possible, but may be subject to required testing in markets like Mainland China if sold there. Not independently certified (e.g., Leaping Bunny).

*Self-assessed by Adilsons based on available ingredient data (no ethanol/denat.; no haram animal-derived ingredients detected). / *Brand-stated; not certified by an independent body. Mainland China retail may involve post-market testing.

Regulatory & Claims Basis (K-Beauty Truth Box) (official classification)

• Product Classification: Cosmetic (Shampoo). Regulated under cosmetic standards in Japan and importing countries. Not classified as a functional cosmetic by MFDS (Korea) as it’s primarily Japanese.
• Claims Basis: Claims like “moisturizing,” “repairing,” and “smoothing” are based on the known functions of its ingredients (e.g., lipids, amino acids, royal jelly complex) and likely supported by internal brand testing. Specific quantitative claims (e.g., “% reduction in breakage”) are typically brand-stated.
• Clinical Evidence: Publicly available independent clinical trials specifically on FINO Shampoo are limited. Efficacy is largely based on ingredient science and extensive positive user feedback over years.
• Medical Disclaimer: This product is a cosmetic for improving hair appearance and feel. It is not intended to diagnose, treat, cure, or prevent any scalp or hair disease. For persistent scalp issues, consult a dermatologist.

Complete Ingredient Transparency (key actives + full INCI)

While the full INCI list should be checked on the product packaging, key ingredients commonly highlighted for FINO Premium Touch Shampoo include:

• Royal Jelly EX: A blend often cited by the brand, rich in amino acids, vitamins, and minerals known for moisturizing and potentially strengthening hair.
• PCA (Para-chloroamphetamine – error in common marketing, likely refers to Pyrrolidone Carboxylic Acid): PCA (Sodium PCA) is a natural humectant that helps hair attract and retain moisture.
• Lipidure EX (Polyquaternium-61): A moisturizing ingredient known for its ability to bind moisture effectively, similar to hyaluronic acid, providing hydration and smoothness.
• Squalane & Pearl Peptide: Sometimes mentioned, potentially for shine and moisture.
• Amino Acids (e.g., Glutamic Acid): Building blocks of hair protein (keratin), helping to repair damage and strengthen hair structure.
• Common Cleansing Agents (Surfactants): Likely includes Sodium Laureth Sulfate (SLES) or similar for effective cleansing and lather.
• Silicones (e.g., Dimethicone): Often included for smoothing the hair cuticle, reducing frizz, and adding shine.

Preservative System: Typically uses standard cosmetic preservatives like Phenoxyethanol, Sodium Benzoate.

Full INCI List: Please refer to the product packaging for the complete and most accurate ingredient list, as formulations can change.

Alcohol Clarifier: Likely contains fatty alcohols (e.g., Cetyl Alcohol, Stearyl Alcohol) which are moisturizing, not drying alcohols like Ethanol or Denatured Alcohol.

Allergens & Fragrance Disclosure (scent profile and potential irritants)

• Fragrance Status: Contains Added Fragrance (Parfum).
• Scent Profile: Described as a pleasant and elegant “grace floral” scent. Users generally find it appealing and not overpowering.
• Intensity: Moderate (3/5). Noticeable during washing and lingers lightly on hair.
• EU Allergens: The fragrance blend may contain standard EU allergens (e.g., Linalool, Limonene). Check packaging INCI list for specifics if you have known fragrance allergies.
• Other Potential Irritants: Sodium Laureth Sulfate (SLES) can be irritating for very sensitive scalps in some individuals.

Patch test advised for highly sensitive or allergy-prone scalps.

Full Safety & Patch Test Protocol (important precautions)

• For External Use Only: Do not ingest. Avoid contact with eyes. If shampoo enters eyes, rinse thoroughly with clean water immediately.
• Scalp Sensitivity: While generally well-tolerated, individuals with very sensitive scalps or conditions like eczema or psoriasis should patch test before first full use.
• Patch Test Steps: Apply a small amount of diluted shampoo behind the ear or on the inner elbow. Leave for a few minutes (as you would during washing) then rinse. Wait 24-48 hours. If any redness, itching, or irritation occurs, discontinue use.
• If Irritation Occurs During Use: Stop using the product immediately. Rinse scalp and hair thoroughly with cool water. If irritation persists, consult a healthcare professional.
• Storage: Keep out of reach of children. Store in a cool, dry place away from direct sunlight.
• Kids/Teens: Generally suitable for teenagers. For young children, consider using products specifically designed for their delicate scalp and hair.

Sensory & Chemical Profile (texture, feel, and formulation)

• Texture: Rich, smooth liquid. Creates a dense, luxurious lather easily.
• Feel During Use: Feels creamy and conditioning while washing. Rinses cleanly without leaving hair feeling stripped.
• Feel After Rinse: Hair feels immediately softer, smoother, and detangled even before conditioning.
• Scent: Elegant floral fragrance, generally well-liked.
• pH: Likely slightly acidic to neutral (around pH 5-6.5) to be gentle on hair cuticles, though exact pH is not typically published by the brand.
• Formulation Notes: Contains surfactants (likely SLES) for cleansing, conditioning agents (like silicones, polyquaterniums), moisturizing ingredients (PCA, lipids, potentially royal jelly complex), and fragrance. Not sulfate-free.
• Comedogenicity/FA Safety: Not directly applicable as it’s a rinse-off hair product. However, if residue contacts facial skin (e.g., hairline, back), some ingredients like certain silicones or potential oils could be mildly comedogenic for highly acne-prone individuals. Ensure thorough rinsing of body after hair washing. Unlikely to trigger Fungal Acne (Malassezia Folliculitis) unless significant residue remains on skin in humid conditions.

Troubleshooting Guide (common issues and solutions)

• Issue: Hair feels heavy or greasy after washing.
  Solution: Ensure you are rinsing thoroughly for at least 60 seconds, especially at the roots and nape. You might be using too much product try reducing the amount. Consider clarifying once a month if you have product buildup or live in a hard water area.
• Issue: Scalp feels slightly itchy or dry after use.
  Solution: You might be sensitive to the fragrance or sulfates. Try reducing frequency or alternating with a sulfate-free, fragrance-free shampoo. Ensure you follow with a conditioner, focusing on ends, not scalp.
• Issue: Not seeing significant repair results after a few uses.
  Solution: Hair repair takes time. Ensure consistent use and pair with the FINO Conditioner or Mask for best results. Deep damage requires weeks/months of care. Also, protect hair from further damage (heat styling, harsh brushing).
• Issue: Lather isn’t rich.
  Solution: Ensure hair is thoroughly wet before applying shampoo. Add a little more water to your hands while lathering, not necessarily more product. Hard water can sometimes reduce lather.

Climate Fit for Mauritius (local usage advice)

• High Humidity (Most of the year): FINO’s smoothing properties are beneficial against frizz caused by humidity. However, ensure extremely thorough rinsing (an extra 30-60 seconds) to prevent any residue that could feel heavy or contribute to scalp buildup in the moist air. You might need to wash hair slightly more frequently if you sweat a lot.
• Drier Conditions (Indoors with AC / Cooler months): Excellent for counteracting dryness caused by air conditioning. Provides needed moisture without being overly heavy if rinsed properly.
• Sun Exposure: While the shampoo itself doesn’t offer UV protection, repairing damage caused by sun exposure is one of its strengths. Use alongside UV-protective hair products if spending significant time outdoors.
• Hard Water: If you have hard water in Mauritius, consider using a clarifying shampoo occasionally (1-2 times/month) to remove mineral buildup, which can make hair feel dull or heavy despite using good products like FINO.

Overall: Suitable for Mauritius, especially for combating frizz and dryness from AC/sun. The key is meticulous rinsing in humid conditions.

Authenticity & How to Verify (our sourcing guarantee)

• Adilsons Sourcing: We guarantee that this FINO Premium Touch Shampoo is 100% authentic. We source directly from the brand or their officially authorized distributors in the region.
• Packaging Cues: Genuine FINO products feature high-quality packaging typical of Japanese manufacturing. Look for clear printing, accurate Japanese/English text (regional variations exist), batch codes, and proper sealing. The bottle usually has a specific design and a functional pump.
• Common Import Norms: Products imported may have distributor stickers applied over the original packaging for local compliance (e.g., ingredient lists in English, importer details). This is normal and does not indicate a counterfeit product.
• Verification Support: If you have any doubts about authenticity, please contact us via WhatsApp (+230 5 778 2336) with photos of the packaging and batch code, and we will assist you.

Evidence & Sources (the science behind the product)

• Ingredient Rationale: The effectiveness of FINO Shampoo relies on established cosmetic science principles. Ingredients like amino acids help replenish hair structure, lipids and humectants (like PCA, potentially Squalane) provide moisture and smoothing, and conditioning agents (like silicones, polyquaterniums) coat the hair shaft to reduce friction, enhance shine, and improve manageability. Royal Jelly is known to be rich in nutrients beneficial for hair health.
• Brand Claims: Claims regarding “deep repair,” “smoothness,” and “glossy finish” are based on the synergistic action of these ingredient types and likely supported by internal brand testing (sensory panels, instrumental tests). (Brand claimno public dataset available for independent verification).
• Independent Studies: While independent, peer-reviewed studies specifically on the FINO Shampoo formula are limited, the functions of its core ingredient types (e.g., benefits of amino acids for damaged hair, moisturizing effects of PCA, smoothing properties of silicones) are well-documented in cosmetic science literature.

Value, Cost-per-Use & Reorder Cadence (how long it lasts)

• Bottle Size: 550ml
• Estimated Uses per Bottle:
  • Using 1 pump (3ml) per wash: ~183 washes
  • Using 2 pumps (6ml) per wash: ~91 washes
  • Using 3 pumps (9ml) per wash: ~61 washes
• Estimated Duration (Washing 3 times per week):
  • Short Hair (1 pump/wash): Approx. 61 weeks (over 1 year)
  • Medium Hair (2 pumps/wash): Approx. 30 weeks (about 7 months)
  • Long Hair (3 pumps/wash): Approx. 20 weeks (about 4-5 months)
• Reorder Cue: Consider reordering when the bottle is about 3/4 empty to ensure you don’t run out, based on your typical usage frequency and duration estimate above.
• Value Proposition: Offers salon-quality results and a large volume at a relatively accessible price point compared to professional brands, providing good cost-per-use value, especially for those with long hair needing more product.

Complete Your Routine (Recommended Pairings) (build an effective regimen)

Intensive Repair Routine (PM focus):

• CP-1 BRIGHT COMPLEX INTENSE NOURISHING CONDITIONER (PROTEIN CONDITIONER) 500ML Follow shampoo with this conditioner to replenish protein and moisture for damaged hair.
• ELIZAVECCA COLLAGEN CERAMIDE COATING PROTEIN TREATMENT Use 1-2 times a week after shampoo (instead of conditioner) for a deep repair treatment.
• CP-1 PREMIUM HAIR TREATMENT 250ML Another excellent deep conditioning option for weekly use to restore softness and strength.

Smooth & Pamper Routine (AM or PM):

• APLB GLUTATHIONE NIACINAMIDE BODY WASH 300ML Start your shower routine with a brightening and smoothing body wash.
• FINO Premium Touch Shampoo Cleanse and moisturize hair.