Shop

Product Description: Joico Colour Endure Violet Shampoo (300ml) is expertly crafted for those with blonde, highlighted, bleached, or grey hair. This specially formulated shampoo works wonders to neutralize any unwanted yellow or brassy tones, thanks to its high concentration of violet dye. Not only does this gentle shampoo help correct the tone of your locks and enhance their vibrancy, but it also effectively eliminates excess oil and impurities, leaving your hair thoroughly revitalized. You\’ll notice brighter and stronger hair, and it will be shielded against environmental and physical damage. Directions for Use: Apply the Joico Colour Endure Violet Shampoo to wet hair. Massage it into a luxurious lather. Rinse your hair thoroughly. For optimal results, follow up with a suitable conditioner.