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Schwarzkopf Professional BC Color Freeze Silver Shampoo is a gentle cleansing pigmented shampoospecially formulated for grey and lightened hair.It works to get rid of unwanted yellow and brassy tones in blonde and silver hair. Formulated with a blue-violet dye that helps guide hair in a subtle silver tone direction and adds a cool tone.Thanks to patented pH 4.5 Balancer Technology, hair is adjusted to the optimal pH level of 4.5to perfectly freeze colour pigments inside the hair matrix, preventing fading for long-lasting hair colour. The matrix around the cortex microfibrils is tightened and stabilized, keeping the colour pigments frozen deep inside the hair structure, providing the ultimate colour protection.This formula contains high-quality ingredients that simultaneously improve hair condition and adds moisture while it does its job.

This is Schwarzkopf Professionals 1st vegan colour-locking system for zero fade and long-lasting colour vibrancy.

Best used in conjunction with Schwarzkopf Professional BC Color Freeze Conditioner.Free from ammonia, SLS/SLES sulphates*, silicones and artificial colourants.

FEATURES
-Gently, yet effectively, cleanses coloured hair and scalp
– Neutralizes unwanted warm undertones by preserving and reviving cool tone directions
– Hair reaches its optimal pH level of 4.5, achieving 90% colour retention for up to 30 washes
– Adds a cendr shimmer to white hair and very light bases
– Get rid of yellow and brassy tones in blonde and silver hair
– Blue-violet dye that helps guide hair in a subtle silver tone direction
– High-quality ingredients improve hair condition
– 100% Vegan Formula
– Vegan Keratin Care Complex protects colour vibrancy by tightening and stabilizing hairs structure
– Free-from sulphates, silicones, and artificial colours
– 97% recycled planet friendly packaging

HOW TO USE
-Apply the pigmented hair cleanser to wet hair
– Work in and leave for 2-5 mins as a toning shampoo
– Rinse thoroughly
– Grey hair: work into wet hair and rinse after 13 minutes
– Use regularly