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Achieve luminous, brass-free blonde with Paul Mitchell Platinum Plus Shampoo. This deep purple formula works instantly to tone and correct yellow, brassy tones while brightening highlights for a vibrant, refreshed look. Infused with advanced ingredients, it improves manageability, adds brilliant shine, and enhances hairs natural radiance. Ideal for medium to dark blondes or highlighted blondes, its a powerful weekly toning solution that leaves hair looking polished and beautiful.

Benefits

• Deep purple, powerful shampoo that neutralizes and corrects warm tones with a single application.
• 5 times the removal of unwanted yellow and gold tones compared to Platinum Blonde Shampoo by Paul Mitchell.
• Improves combability, exceptional shine and intense hydration.

Massage into damp hair. Leave on for 1-5 minutes. We recommend washing hands immediately after use while the product is still on. Rinse hair. Then use Platinum Plus Toning Drops and/or the PaulMitchellconditioner of your choice. Suitable for weekly use or when a stronger blonde finish is desired.