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BLOND shampoo respects the scalp and gently cleanses blonde hair for the whole family, from the age of 3. Hair is softer and shinier. At the heart of the formula, apple cider vinegar smoothes the hair cuticles to reveal shiny blonde hair. Thanks to white mallow extract, hair is twice as shiny*. Silicone-free, sulfate-free surfactants-free, colorants-free, PEG-free. *Test on tufts: comparison between white mallow extract and water. From the 1st application 100% gently cleanses 76% blonde is lightened 81% hair is soft *Satisfaction results from 21 women after the first application: % positive responses. Ingredients 1. APPLE CIDER VINEGAR – SHINE Apple cider vinegar, with an acidic pH, was chosen to close the hair cuticles and enhance the shine of blonde hair. 3. WHITE MOLOCHA EXTRACT – SHINE White mallow extract gives double shine* to hair. *test on tufts: comparison between white mallow extract and water. How to use Apply to damp scalp. Gently massage, paying special attention to the roots, to create a creamy lather and then rinse thoroughly. THE PHYTO BEAUTY ROUTINE Our shampoos are designed with gentle surfactants to maintain scalp balance and hair fiber integrity: The first step in shampooing removes dirt from the roots. The second step in shampooing enhances the penetration of active ingredients and enhances the care action on the hair fiber. No compromise on enjoyment: BLOND shampoo has a creamy lather and a sunny scent with delicate notes of flowers and honey for a real moment of pleasure in the shower. In case of contact with eyes, rinse thoroughly.