Joico Colorful Anti Fade Shampoo

AT A GLANCE

• Ideal for colour-treated hair
• Preserves the hairs vibrancy
• Promotes a high-shine finish
• Free of SLS/SLES sulfates

Seeking to protect your hairs vibrancy, the JOICO Colorful Anti-Fade Shampoo cleanses the hair to remove daily build-up and debris, while preserving the intensity of the colour.

Helping to fortify the hair for up to 3x greater resistance to breakage, the shampoo promotes strong and healthy-looking hair, while remining gentle enough to cleanse the strands and scalp. Formulated with antioxidant-rich pomegranate extract, the shampoo works to protect the longevity of hair colour, alongside a patented Smartrelease Technology, designed to release hair-loving ingredients such as keratin and rosehip oil. Supported by nourishing camelia oil, to the shampoo provides a glossy, high-shine finish.

For long lasting colour vibrancy!

Daily luxurious shampoo & conditioner! Shampoo gently cleanses & nourishes for a
healthy and shiny look.Use daily for colour longevity.

Benefits:

• Colour vibrancy lasts up to 8 weeks
• Free of SLS/SLES sulfates
• Provides UV protection for longer-lasting color
• Increases shine, strength, and manageability
• Guards against the hair-dulling effects of pollution

Key ingredients:

• Camellia Oil – Source of essential fatty acids, helps to seal in moisture & restore luminous shine to hair!
• Pomegranate Peel Extract – exceptionally rich in tannins and super antioxidants, it helps to protect the lingevity of haircolor!