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PURE GODDESS moisture rich shampoo with exclusive pure complexTM (certified 100% organic extracts) gently cleanses and hydrates all dry, frizzy, unruly hair types. Apply small amount to wet hair, lather and rinse well. Repeat if necessary. Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling / Enriched with selective treatment oils to rejuvenate and restore healthy moisture balance to hair and scalp / Infuse strands with essential hydration and moisture delivering seriously silky, soft results. Regimen: Part of our Ultra Soft Hydration Therapy regimen using Pure Goddess shampoo and conditioner and Pure Sacred Mask.