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JUUCE SILVER BLONDE SHAMPOO with intense violet tones reduces unwanted gold and yellow reflect, in blonde, bleached or grey hair. Key Actives: Hydrolyzed Rice Protein, Micro Blue Violet Pigments and Dandelion. Apply to wet hair, lather and rinse well. Repeat if necessary. Micro blue violet pigments are small enough to penetrate deeper into the hair shaft to dramatically reduce gold and yellow tones in all blonde and bleached hair. Anti-heat + UV + Humidity + Oxidation Protection.