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Using Fruit Acids to help strengthen the hair’s cuticle, this specialized shampoo purifies and leaves hair shiny, working to remove copper, iron, hard water minerals and styling product build-up.

Redken Hair Cleansing Cream is a clarifying shampoo that is suitable for all hair types and is designed to remove product build-up,dry shampoo, hard water deposits, excess natural oil, and pollution from your hair. These residues can dull and distort your colour, prevent shine, and in worse case scenarios cause damage to your hair and scalp. While the build-up of products like dry shampoo can block follicles and hinder healthy growth, build-up ofmineral such as iron, copper, magnesium and calcium can result in brassy or green reflects from your colour, and also cause adverse chemical reactions during the colour process.

Redken Hair Cleansing Cream Shampoo works to remove these types of build-up and keep your hair and colour looking and feeling healthy and fresh, with visible results from the first use.

Benefits:

• Purifies
• Refreshes
• Reveals shine
• Removes product build up
• Removes mineral residue
• Removes pollution
• Strengthens hair cuticle
• Pairs perfectly with any Redken conditioners and masks
• Suitable for all hair types

How to use:

• ApplyRedken Hair Cleansing Cream Shampoo to damp hair
• Lather in from root to tip
• Rinse
• Repeat process
• Follow with your favourite Redken conditioner or mask

Pro tip: Use a conditioning treatment mask on the same day as yourRedken Hair Cleansing Cream Shampoo as it makes your hair more receptive and absorbent to moisture and nourishment.