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The first triple-action purple shampoo to remove metals + minerals, neutralize existing brass, and defend against future brassiness for blonde like new, hair like new*.

Powered by K18 triple-action technology:

Removes brass-inducing metals and minerals with ionic detox
Neutralizes brassiness with precision violet technology that wont stain or overtone
Defends against future brass with biopolymer to help prevent reattachment of metals + minerals during washing

1 wash removes up to 3 months of brass from hard water*
Neutralizes brassiness without staining or overtoning
Ideal hair tone is restored and evened* for all highlighted and lifted tones
Easy-to-apply foam